I’m Jodie, a UI/UX Designer with a background in Psychology.
I help businesses succeed by crafting intuitive experiences that make users people smile.

Currently designing at Microtube Technologies

Based in sunny island Singapore

Explore Selected Works

Microtube Tech

UX/UI Design • Market Research • Redesign

Responsive redesign to drive a 49% increase in engagement time and 30% increase in engagement rate.

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Safe Space

UX Design • User Research • User Persona

Leveraged user research to drive a 25% increase in B2C revenue.

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Society of Starfish

UX/UI Design • User Research • Prototyping

Digitising manual processes and simplifying report generation to reduce administrative burden.

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Habico

UX/UI Design • User Research • Branding • Prototyping

Self-care companion to track, analyse, and build healthy habits.

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