Hai there! I'm Jodie—a curious, self-driven UI/UX designer.

I’m captivated by how people interact with products and find joy in uncovering the thought processes behind their actions.

Leveraging my background in Psychology, I use my unique skillset to create products that are not only useful but also enjoyable to use, where people feel seen, heard, and understood.

View Resume

Every challenge is an opportunity to make something better, and I thrive on the process of turning insights into solutions that exceed expectations.

Venn diagram of transferable skills

Before my design chapter

I’ve had the privilege of working with a diverse range of clients, helping them navigate both personal and professional challenges. Through my counselling work, I gained a profound understanding of human behaviour, emotions, and communication. It also taught me the importance of empathy, active listening, and problem-solving—skills that now shape my approach to design.

Why UX?

While my work as a counsellor was fulfilling, I realised that my passion for helping people extended beyond mental health. I was drawn to UX design by the intersection of technology and psychology, which was transforming the way we live and work.

The potential to make a large-scale, tangible impact across various sectors inspired me, and I saw this as an exciting opportunity to work on projects that improve lives through thoughtful, user-centered design.

Outside of design

When I’m not designing, you can find me pampering my furkids, climbing on fake rocks (we don’t have many real rocks here in Singapore), SUPing in the sea, or stuck in board games.

Get in touch!

Reach out about a new project or idea you have, or even if you just want to say hi.

Can't wait to hear from you!

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